How to draft Explainer video? EXPLAINED!
what is explainer video?
How to start plaining?
- influence a new audience with video ads
- Recruit new members of staff through LinkedIn
- Increase conversions on your website
- Generate new leads from social media
- Improve workplace wellbeing and safety
Building a quick profile of your target audience with some simple factors like age, background and existing knowledge of the topic will help you tailor your message later on.
Don’t forget to think about the size of your audience too, is this video for one person, an audience at an event, or for thousands of people online? This will impact the style of video you choose later on.
Ask yourself the following questions from sales and marketing author Dan Kennedy:
- What keeps them awake at night?
- What are their 3 daily frustrations?
- What or who do they secretly admire the most?
Decide on the message you want to convey
The best explainer videos follow this simple structure:
- The problem – highlight your audience’s pain points and their impact
- The solution – introduce your product or service as the answer
- How it works – briefly describe how it works with evidence of successes
- A call to action – tell people what they need to do next
Think about the context in which your video will be used
~ Types of Animations ~
Whiteboard animation: this is one of the most popular and preferred styles because whiteboard animation videos are often simpler in design but develop in front of your eyes to reinforce your message. Allowing the key points to shine through and capturing attention with the constantly changing graphics. They’re also really easy and cost-effective to make with tools like VideoScribe - take a peek at some examples made using VideoScribe here.
2D / 3D Animation: more traditional animation is a great choice if you want to evoke emotion and encourage people to share the video. Again the animation shouldn’t be complicated but having more detail in characters and images can be a powerful tool to convey feelings and stories.
Think about how you’ll measure success
Lastly, determine how you’ll measure if your explainer video is a success. While creating a video doesn’t have to cost a lot or take months, you’ll still need to invest a certain amount of time and effort so make sure it delivers results.
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