PixsMagic: How to draft Explainer video? EXPLAINED!

How to draft Explainer video? EXPLAINED!

One of the easiest mistakes to make at the very start of your planning process is to lose sight of why you’re making a video in the first place. Without a clear purpose in mind, your explainer video will never be as clear, concise, or successful as it could be!

what is explainer video?

Explainer videos are short online marketing videos used to explain your company's product or service. Explainer videos are often placed on a landing page, your website's home page, or a prominent product page.

How to start plaining?

Key Points

influence a new audience with video ads
Recruit new members of staff through LinkedIn
Increase conversions on your website
Generate new leads from social media
Improve workplace wellbeing and safety

Define the target audience for your video

Building a quick profile of your target audience with some simple factors like age, background and existing knowledge of the topic will help you tailor your message later on.

Don’t forget to think about the size of your audience too, is this video for one person, an audience at an event, or for thousands of people online? This will impact the style of video you choose later on.

Ask yourself the following questions from sales and marketing author Dan Kennedy:

What keeps them awake at night?
What are their 3 daily frustrations?
What or who do they secretly admire the most?

Decide on the message you want to convey

The best explainer videos follow this simple structure:

The problem – highlight your audience’s pain points and their impact
The solution – introduce your product or service as the answer
How it works – briefly describe how it works with evidence of successes
A call to action – tell people what they need to do next

Think about the context in which your video will be used

~ Types of Animations ~

Whiteboard animation: this is one of the most popular and preferred styles because whiteboard animation videos are often simpler in design but develop in front of your eyes to reinforce your message. Allowing the key points to shine through and capturing attention with the constantly changing graphics. They’re also really easy and cost-effective to make with tools like VideoScribe - take a peek at some examples made using VideoScribe here.

2D / 3D Animation: more traditional animation is a great choice if you want to evoke emotion and encourage people to share the video. Again the animation shouldn’t be complicated but having more detail in characters and images can be a powerful tool to convey feelings and stories.

Live-action: live-action videos are recorded using a camera and so if you want to build a more personal relationship between your organization and your audience, showing real people in real situations can be the best option. Of course, you can also add animation to live-action videos for further depth and personality.

Think about how you’ll measure success

Lastly, determine how you’ll measure if your explainer video is a success. While creating a video doesn’t have to cost a lot or take months, you’ll still need to invest a certain amount of time and effort so make sure it delivers results.

You can contact us for Explainer Videos at Pixsmagic.19@gmail.com